Your Founder-Led Growth Partner
For Profitable D2C Scale
We work directly with D2C founders to engineer predictable revenue through performance marketing, CRO, and deep analytics, without the chaos of traditional agencies.
• Founder-Led • Radical Transparency • Built for €20K–€100K/month D2C Brands
WHY D2C BRANDS STALL AFTER REACHING €20K/MONTH IN REVENUE
At this stage, growth stops feeling exciting and starts feeling chaotic. The bottleneck is rarely traffic; it’s broken systems, broken visibility, and broken accountability.
Unstable Profitability
You’re spending consistently on ads, but profit swings month to month with no predictability.
ROAS Without Cash Flow
On paper, ROAS looks acceptable but cash flow always feels tight.
Traffic Without Conversion
Traffic increases, but conversion rates don’t because funnels were never engineered.
Data You Don’t Fully Trust
Reporting looks clean, but attribution is fragmented, delayed, or misleading.
Agency Dependency & Control Loss
You don’t fully own your ad accounts, data, or systems and scaling feels risky.
Lack of Accountability
When numbers fall, ownership disappears and you’re left managing the fallout instead of scaling the business.
THE AATRAL GROWTH SYSTEM
A methodical approach to turning unstable growth into predictable revenue
Built for D2C brands that are done experimenting.
Data, Tracking & Trust Layer
Before scaling anything, we make sure the numbers actually mean something
- Correct analytics & attribution
- Clean event tracking across the funnel
- Conversion diagnostics
- Funnel visibility across channels
- Full ownership of ad accounts & data
Why this exists:
If the data is wrong, every decision after this is wrong.
Performance & Conversion Engineering
Once visibility is fixed, we stabilize profitability.
- Paid acquisition across key channels
- Offer & creative testing frameworks
- CRO using behavioral data
- Funnel drop-off optimization
- ROAS & CAC stabilization
Why this exists:
Traffic without conversion is just expensive noise.
Scalable Profit Systems
Only after performance is stable do we scale.
- Budget & scaling logic
- Channel expansion
- Backend profit optimization
- Retention & LTV growth levers
- Systemization for consistency
Why this exists:
Scale only works when profit is engineered, not hoped for.
CORE GROWTH SERVICES
Our integrated offerings designed to turn your revenue into a predictable system.
Growth System Setup
Build the foundations that make revenue predictable. Before scaling, we engineer visibility and control across your entire funnel.
• Fix tracking and attribution across all platforms
• Implement event-based analytics and funnel visibility
• Diagnose conversion leaks at each step
• Establish clean account structures and data ownership
• Build dashboards that give founders real-time clarity
Outcome:
Truth in your numbers and confidence in every decision that follows
Strategic Growth Partner
Long-term, founder-led growth operations.
For D2C brands ready to scale, we serve as your growth operator not a vendor.
•Growth roadmaps and strategic test plans
•Retention and LTV optimization systems
•Channel expansion with controlled scaling logic
•Executive-level reporting and insight frameworks
•Processes that reduce dependency on external agencies
Outcome:
A durable, repeatable growth engine built for long-term scale.
Performance Management
Turn paid acquisition into a stable, profitable engine.
Once your data is trustworthy, we stabilize performance and engineer profitability.
• Meta, Google, and channel-specific campaign management
• Offer, creative, and audience testing frameworks
• High-frequency CRO and funnel optimization
• ROAS and CAC stabilization with contribution margin focus
• Clear performance reporting without noise or chaos
Outcome:
Consistent, profitable acquisition without the volatility.
PROVEN TRACK RECORD
30+
Projects Delivered
7+
Years in Performance & Growth
€6M+
Combined Ad Spend Managed
Meet Your Operator
I’m Sudarsan Manoharan - a growth operator with 7+ years of experience in performance marketing, web analytics, CRO, and revenue engineering across D2C, B2B, and global brands.
Before building Aatral, I completed my Master’s in Digital Expertise for Marketing at NEOMA Business School in France and went on to work across agencies, in-house teams, and founder-led brands. I’ve contributed to performance campaigns for companies ranging from early-stage D2C brands to global names .
Across all of these environments, one thing became clear:
Growth only works when founders have clarity, not chaos.
That’s why Aatral exists. To help founders scale with clean data, disciplined execution, and transparent, operator-level decision-making. No fluff. No black boxes. No dependency traps. Just systems, visibility, and performance you can trust.
Who We’re Not For
Aatral is built for founders who value clarity, discipline, and sustainable growth; not shortcuts.
❌ Not for brands seeking shortcuts
❌ Not for teams prioritizing cheap execution
❌ Not for companies avoiding clean data
❌ Not for founders who resist transparency
Experience Across Leading D2C & B2B Brands
Selected companies I’ve supported directly or through partnerships — across Europe, North America and India.
